A Virtual Fitness Membership Brand
After our work with ClassPass, a virtual fitness brand enlisted our services to structure their content strategy and editorial roadmap. We worked closely with their team to offer low-hanging-fruit keyword opportunities and make recommendations for content frequency and type.
Our work:
Informed their content strategy to yield better blog ROI.
Guided hiring practices with freelance writers.
Helped streamline their content deliverables.
“Working with Lindsay and her team helped us test new types of content quickly and efficiently by relying on her team for SEO data and insights as well as high-quality editorial content. She is an excellent thought partner and strategist who helped me prioritize where to invest and prove out our concept so we could continue to grow our content and SEO initiative. Lindsay worked with us to figure out what services and deliverables were needed, and then made good on that strategy with work we were actually excited to read and share.”
