We’re an editorial-first content marketing agency founded by women who have spent years in the lifestyle space, and years writing for some of the most reputable journals, magazines and blogs in the world.
Our team prioritizes storytelling — seeking out compelling narratives that engage readers and expand your audience, based on data. Content strategy is art and science — and we’ve got both.
What Makes Us Unique
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Story
Our content doesn’t just inform—it moves. Crafted by professional journalists and brand storytellers, every piece we create is rooted in narrative clarity, emotional resonance, and editorial credibility. This is content that feels human. Whether we're writing for your blog, Substack, or founder bio, we lead with storytelling that builds trust—and drives action.
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Structure
Effective content doesn’t happen by accident. Our process starts with a deep audit of your existing content ecosystem—technical, strategic, and narrative—followed by a roadmap aligned with both your brand goals and evolving search behavior. We organize content to be read by real people and surfaced by LLM tools like ChatGPT and Perplexity. Clean architecture, smart formatting, and crystal-clear messaging are the foundation of everything we build.
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Strategy
In today’s search landscape, it's not enough to rank—you need to be recommended. Our approach combines traditional SEO with LLM-forward thinking to ensure your content performs in both Google and AI-generated discovery. With experience across media, marketing, and brand journalism, we create strategies that drive visibility, credibility, and long-term brand equity across human and machine audiences.
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Support
Content strategy isn’t one-and-done—it’s ongoing, iterative, and evolving. We stay close to performance data and even closer to your brand’s voice, providing hands-on support across writing, optimization, and content expansion. From keyword reporting to Substack management to evergreen content refreshes, we partner with you to make sure your message keeps showing up—everywhere it matters.
How We Work
01 Introductory kickoff call
Nice to meet you!! Our complimentary 30-minute assessment helps us to get to know your goals — and your brand.
02 Web and brand audit
Ready to work together? Let’s do it! Every good content strategy starts with a strong foundation. That means we begin by looking under the hood to see where the biggest opportunities are. Depending on the service, we will audit both your brand and your SEO footprint.
03 Editorial roadmap
Good content isn’t just good writing — it’s good writing at the right times. We develop an editorial roadmap based on key moments, milestones, and cultural markers, and give you an idea of what keywords will get you noticed.
04 Content ideation
As journalists, we’ve been on the receiving end of thousands of pitches. We know what works — and what doesn’t. We’ll generate some ideas and you choose what works for you and your brand.
05 Writing and production
Step back and relax — we’ll do all the writing from here. Our team of journalists embrace your brand voice and get to work. Need it in your CMS? No problem. We’ll take care of that, too.
06 Reporting and maintenance
Just like you have a story to tell — the data behind your content’s performance can tell us about what attracts your ideal audience. Our services include performance metrics, giving us a clue on how to improve over time. The internet is a living, breathing place. We check in on your content to see how it’s performing — and continue optimizing it.
Services
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SEO & LLM Content Strategy
Editorial-first, data-informed content that ranks in Google—and gets surfaced in AI search tools like ChatGPT, Perplexity, and Gemini.
-LLM-focused SEO audits and recommendations
-Narrative-driven content strategy for human + AI audiences
-Blog writing and resource development
-Metadata, schema, and backend optimization
-Content architecture and editorial planning
-Performance reporting with a focus on discoverability and trust -
Media Training & Coaching
Strategic visibility starts with preparation. We train founders, executives, and brand spokespeople to show up with clarity, confidence, and control—on air, on stage, or on message.
-1:1 coaching tailored to founders, internal comms leads, and publicists preparing for press, podcasts, and panels
-Workshops and team intensives designed to elevate brand storytelling across departments and spokespeople
-Audit and refinement of press materials, including bios, pitches, media kits, and brand messaging
-Press release development and positioning that aligns with editorial standards and timing -
Thought Leadership & Owned Media & Branding
It’s not just about visibility—it’s about credibility. We help founders, executives, and expert-led brands articulate their point of view, expand their reach.
-Substack development, strategy, and ghostwriting that turns your perspective into a powerful content channel
-Founder storytelling and long-form narrative writing that deepens connection and fuels brand loyalty
-High-impact ghostwriting for articles, interviews, and op-eds across earned media and owned platforms
-Lead magnet and digital product creation—ebooks, whitepapers, case studies, and long-form assets that convert
Looking for something else? Get in touch!
Case Studies
SEO CONTENT DEVELOPMENT
A Virtual Fitness Company
“Working with Lindsay and her team helped us test new types of content quickly and efficiently by relying on her team for SEO data and insights as well as high-quality editorial content. She is an excellent thought partner and strategist who helped me prioritize where to invest and prove out our concept so we could continue to grow our content and SEO initiative…”
MEDIA COACHING
A National PR Agency
“Working with Tigar even for one session was incredibly helpful and enlightening! Lindsay provided specific and useful feedback for my pitches, while also giving great general insights on how to connect with journalists. It doesn’t really matter what subject you’re pitching in, Lindsay's coaching and perspective helps you craft pitches that will grab reporters’ attention…”
EXECUTIVE BRANDING & GHOSTWRITING
A Natural Skincare Company
““I've had the pleasure of working with Tigar many times on behalf of my corporate clients in need of a ghostwriter. Lindsay is a gifted writer who consistently delivers pieces she's written that are well articulated and timely. She's also keenly aware of the need to provide content that matches with a company's SEO requirements for maximum exposure…”
The Eye
We take writing seriously — and we’re people, too. Our blog is a place to share our expertise — and get to know the people behind our high-quality content and development.
About Our Founder
Lindsay Tigar is an award-winning journalist and content specialist who has dedicated her career to mastering the art of communication and content creation.
She began her career in journalism, earning bylines in top-tier outlets including Fast Company, Travel + Leisure, National Geographic, CNN, USA Today, Real Simple, Brides, and more. In 2015, she pivoted into content marketing and SEO, joining ClassPass as the brand’s first Editorial & SEO Content Director. There, she built the company’s blog from scratch and proved how strategic, editorial-quality content could drive real business results—retention, visibility, and brand trust.
That work inspired the launch of The Tigar Agency in 2017, a boutique content firm specializing in SEO, LLM-optimized storytelling & owned media strategy for lifestyle and travel brands. Her second agency, Mila & Jo Media, was born out of motherhood and focuses on helping brands connect with modern parents through narrative-driven, emotionally intelligent content that ranks and resonates.
Lindsay is at the forefront of LLM-era content strategy, helping brands adapt to a search landscape that’s rapidly evolving beyond Google. Her work lives at the intersection of human storytelling and machine-readable structure—and it’s helping brands outperform competitors on tools like ChatGPT, Perplexity, and Google SGE.
She’s a seasoned speaker, podcast guest & media contributor who brings clarity, warmth, and bold ideas to the world of digital storytelling. When she’s not leading her teams or strategizing for clients, she’s likely painting with her toddler, chasing her baby around the house, brewing an iced espresso, going for a run or sneaking in a few pages of a good thriller.
“The Tigar Agency is a remarkable content partner, and exceptional at what they do. I've worked with them across brand strategy, communications, thought leadership, and even more tactical growth needs like SEO and content marketing, and every time I walk away incredibly impressed and thankful for their work. They are a massive advantage for any consumer business looking to stand out from competitors and build something special.”
— Joanna Lord | CMO, board member, tech advisor and investor
Ready to get started?
Get in touch via our contact form.