A Celebrity Co-Founded Skincare Brand
This skincare brand was co-founded by an inspiring best friend duo—and they wanted to create a database of content to support their unique value proposition. Rather than just echoing other skincare companies in the crowded marketplace, they sought out to provide science-backed and clinically-proven information that was not only helpful and factual—but conversational and fun.
Our work:
Mapped a six-month, 360-degree editorial and content strategy, spanning SEO content, brand-building blogs, newsletters and overall editorial vision.
Ensured key product features and launches were covered from every angle—and made use of the media’s calendar for maximum exposure.
Guided key voice and content deliverables to maintain consistent messaging and posting schedules across blog and newsletter channels.
“Lindsay and her team did a fantastic job embodying our brand voice, identifying topics that are trending and captured our consumers attention. Lindsay also has an innate ability to think 360 — not just blogs but ideas for social and email and media moments — to amplify our work.”
