A Technology and Data-Focused Baby Brand
Tigar was approached to partner with a leading tech baby brand to develop thought-leadership content for their female CEO. By interviewing the founder and offering headline and angle suggestions based on our journalism expertise, we created high-value content that was later published in business and trade publications.
Our work:
Provided a journalist’s perspective and feedback for a paid content opportunity within the client’s industry.
Resulted in a published paid content piece that raised the brand’s expertise and profile.
Met and exceeded the deliverable, keeping SEO best practices, current trends and strong narratives top priority.