How to Structure Your Content for AI Tools Like ChatGPT and Perplexity
Search is no longer a list of links. It’s a conversation. And if your brand’s content isn’t built for that shift, you’re already falling behind.
In 2025, platforms like ChatGPT, Perplexity, Gemini, and Claude are reshaping how people discover and trust brands. These AI tools don’t just direct users to your site—they summarize the internet and decide if your voice is even worth quoting.
At The Tigar Agency, we work with travel, wellness, and lifestyle brands to ensure their stories don’t just exist—they show up. We structure content with AI in mind from the start, weaving editorial excellence with back-end strategy so you’re not just optimized for a search engine—you’re optimized for the next era of digital discovery.
But what does that actually mean?
Let’s break it down.
From Keywords to Conversation
Old-school SEO focused on keywords. You’d cram “best clean skincare” into an article 20 times and hope Google noticed. Sometimes it worked. Most of the time, it didn’t feel human.
Now, with LLMs driving more and more discovery, search is becoming dialog-based. Instead of “clean skincare products,” a user might ask:
“What’s the best skincare routine for dry skin during pregnancy?”
That’s not a query—it’s a conversation starter. And LLMs respond by stitching together answers from content that’s deeply structured, emotionally resonant, and crystal clear. Your content won’t be linked unless it feels like it was written to answer that exact question—with context, authority, and precision.
Why Structure Is Now a Strategy
LLMs like ChatGPT are trained on billions of data points—and they prefer content with clear signals of trust, hierarchy, and usefulness. That doesn’t just mean slapping an H1 at the top and calling it a day. It means every part of your content should serve a purpose.
If you’re a destination, a product, or a brand, here’s what makes your content quote-worthy in a world where machines are the new gatekeepers:
Narrative context: Why does this matter now?
Information hierarchy: Can a model skim this and extract insights?
Use of trustworthy sources: Are you backing up your story with data or citing your own experience?
We build every page with this in mind—and that’s one of the reasons brands trust The Tigar Agency not just to write well, but to win visibility.
The Difference Between “Nice” and Necessary Content
Too many lifestyle and travel brands still write content like it’s 2015—beautiful but thin. Or worse, it’s designed for aesthetic Pinterest pins, not real human need.
Here’s what doesn’t work in 2025:
Generic listicles with no real voice
Keyword-stuffed posts with no citations
Fluffy intros with no substance or summary
A homepage blog that hasn’t been touched since 2022
What does work? Content with purpose, written by people who understand both your customer and the tools they’re using to find you.
We recently helped a boutique travel brand restructure their blog around real user questions from Answer the Public and Google’s Search Console. We transformed three generic posts into structured, story-driven guides—resulting in multiple citations in Perplexity and over a 70% increase in page engagement in 90 days.
How We Structure AI-Optimized Content
At The Tigar Agency, this is our blueprint. Not a checklist—an editorial standard.
1. Clarity First, Always
LLMs don’t reward cleverness. They reward clarity. That doesn’t mean dry—it means direct. We craft intros that preview the value of the piece in the first 3–4 sentences, mirroring how Google’s SGE or ChatGPT Web might present a summary.
We also build in internal signposts—headers that answer real questions, not vague categories.
2. Emotional Relevance Meets Technical Structure
Formatting matters. We design content with a reader-first mindset:
Scannable H2s and H3s
Intentional paragraph length
Strategic pull quotes and bullets (when they add value, not just space)
Links to trusted third-party sources like CDC, Travel + Leisure, or Harvard Health
And when relevant, we integrate schema markup to boost search clarity and AI indexing.
3. Content That Actually Answers
Instead of generic tips like “hydrate and rest,” we dig into expert-backed strategies, firsthand founder experiences, or destination insights from a local’s POV. We then mirror how those insights might show up in a conversational AI response—giving both humans and machines something real to hold onto.
That’s not an accident—it’s the strategy we apply to every single brand we work with.
The Power of Human-Led Content in a Machine-Led Search World
The irony? What makes content rank in AI tools is often what makes it resonate most deeply with your reader: lived experience, structure, credibility, and care.
Brands that simply chase trends, pump out generic listicles, or outsource to cheap AI writers are seeing traffic drop—and trust plummet.
In contrast, brands who prioritize EEAT—Google’s “experience, expertise, authoritativeness, trustworthiness”—are rising in both traditional and LLM-powered search.
We help lifestyle and travel brands become those brands. And we write in your voice—not ours.
Hire The Tigar Agency for Content That Performs (and Persists)
We don’t just write beautiful blog posts—we build discoverability assets. That means every word we write:
Serves your reader
Signals value to AI
Supports long-term brand authority
If your brand has big stories to tell—but you’re struggling to make them found, shared, and quoted—we’re your team.
Whether you're launching a microsite, relaunching a blog, or starting a Substack newsletter, The Tigar Agency helps you shape and structure your brand’s narrative for the next evolution of search.
Because in 2025, the best content won’t just be read. It will be quoted, summarized, linked, and trusted.
Let’s make sure yours is.
