We’re an editorial-first content marketing agency founded by women who have spent years in the lifestyle space, and years writing for some of the most reputable journals, magazines and blogs in the world.
Our team prioritizes storytelling — seeking out compelling narratives that engage readers and expand your audience, based on data. Content strategy is art and science — and we’ve got both.
What Makes Us Unique
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Story
Our expert-quality content is written by professional journalists — which means we avoid keyword stuffing and robotic writing. Instead, we craft compelling stories with strong narratives that get your audiences reading to the very end.
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Structure
Building a content strategy means putting a plan in place. Our tested process starts with an audit to help you build a solid foundation before any writing begins.
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Strategy
Thanks to our years of content marketing and our journalism expertise, we know what content ranks in organic search, catches the attention of the press and entices potential and current customers to engage.
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Support
Any good strategy is anything but set it and forget it. Our process starts with an audit and continues with writing, optimization, adjustment, analysis and reanalysis to make sure your content continues to perform. It’s hands-on for us — and hands-off for you.
How We Work
01 Introductory kickoff call
Nice to meet you!! Our complimentary 30-minute assessment helps us to get to know your goals — and your brand.
02 Web and brand audit
Ready to work together? Let’s do it! Every good content strategy starts with a strong foundation. That means we begin by looking under the hood to see where the biggest opportunities are. Depending on the service, we will audit both your brand and your SEO footprint.
03 Editorial roadmap
Good content isn’t just good writing — it’s good writing at the right times. We develop an editorial roadmap based on key moments, milestones, and cultural markers, and give you an idea of what keywords will get you noticed.
04 Content ideation
As journalists, we’ve been on the receiving end of thousands of pitches. We know what works — and what doesn’t. We’ll generate some ideas and you choose what works for you and your brand.
05 Writing and production
Step back and relax — we’ll do all the writing from here. Our team of journalists embrace your brand voice and get to work. Need it in your CMS? No problem. We’ll take care of that, too.
06 Reporting and maintenance
Just like you have a story to tell — the data behind your content’s performance can tell us about what attracts your ideal audience. Our services include performance metrics, giving us a clue on how to improve over time. The internet is a living, breathing place. We check in on your content to see how it’s performing — and continue optimizing it.
Services
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SEO Content & Development
Editorial-first, data driven content that ranks and reaches your target audience.
SEO audit.
Editorial mapping and planning.
Content writing and editing.
Content production.
Content optimization.
Content data reporting.
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Media Training & Coaching
Strategic training by journalists with extensive media experience.
1:1 coaching with brands and publicists.
Workshops and webinars.
Editing and audit of press materials.
Press release strategy and writing.
Affiliate marketing set-up and distribution.
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Thought Leadership & Executive Branding
It’s one thing to sell your company — it’s equally important to sell yourself.
Personal branding.
Audience development.
Thought leadership opportunity assessment.
Ghostwriting and narrative development.
Ebooks and whitepapers.
Looking for something else? Get in touch!
Case Studies
SEO CONTENT DEVELOPMENT
A Virtual Fitness Company
“Working with Lindsay and her team helped us test new types of content quickly and efficiently by relying on her team for SEO data and insights as well as high-quality editorial content. She is an excellent thought partner and strategist who helped me prioritize where to invest and prove out our concept so we could continue to grow our content and SEO initiative…”
MEDIA COACHING
A National PR Agency
“Working with Tigar even for one session was incredibly helpful and enlightening! Lindsay provided specific and useful feedback for my pitches, while also giving great general insights on how to connect with journalists. It doesn’t really matter what subject you’re pitching in, Lindsay's coaching and perspective helps you craft pitches that will grab reporters’ attention…”
EXECUTIVE BRANDING & GHOSTWRITING
A Natural Skincare Company
““I've had the pleasure of working with Tigar many times on behalf of my corporate clients in need of a ghostwriter. Lindsay is a gifted writer who consistently delivers pieces she's written that are well articulated and timely. She's also keenly aware of the need to provide content that matches with a company's SEO requirements for maximum exposure…”
The Eye
We take writing seriously — and we’re people, too. Our blog is a place to share our expertise — and get to know the people behind our high-quality content and development.
About Our Founder
Lindsay Tigar is an award-winning journalist and content specialist who has dedicated her career to mastering the art of communication and content creation.
She started her career in journalism, where she’s landed bylines in top-tier publications, from Fast Company and Travel + Leisure to National Geographic, CNN, USA Today, Real Simple, Martha Stewart, Brides and many others. In 2015, she branched into content strategy and marketing while working at ClassPass as the inaugural Editorial and SEO Content Director.
There, she built the start-up’s blog from the ground up, utilizing SEO-optimized content to drive traffic, improve customer retention and develop the brand’s story. This experience taught Lindsay the vast need for smart content creators and strategists across all sectors and industries, and ultimately inspired her to found her company named after her namesake, Tigar.
Since 2017, the Tigar Agency has led content strategy solutions for a plethora of brands including ones you know — and ones you will know about soon.
Over the past several years, Lindsay has become a seasoned speaker for industry conferences, podcasts and webinars where she discusses her career path and expertise on journalism, content strategy, and beyond. When she isn’t running her company, she’s dabbling with paint-by-numbers, renovating a room in her house, taking a Peloton class, picking up the latest page-turning murder mystery, brewing a strong cup of iced espresso — and spending her time with her husband, daughter, doggo and friends.
“The Tigar Agency is a remarkable content partner, and exceptional at what they do. I've worked with them across brand strategy, communications, thought leadership, and even more tactical growth needs like SEO and content marketing, and every time I walk away incredibly impressed and thankful for their work. They are a massive advantage for any consumer business looking to stand out from competitors and build something special.”
— Joanna Lord | CMO, board member, tech advisor and investor
Ready to get started?
Get in touch via our contact form.